NuShoe Elements were created to achieve specific results on specific materials. There are many ways to clean a sneaker, but we've created a NU way of shoe cleaning.
Remove aged yellowing on fabrics, leathers, plastics and more. Clean suede and nubuck without the use of tap water, revitalize the vibrant suede, and restore the suede luster.
Which shoe cleaner do I choose?
First, identify what materials you are cleaning. Choose the right solution for the specific material and the right tool for the specific surface.
JUST SUEDE.
3 Step Suede Cleaning Process
PRETREATMENT
Take your time in this stage. This is the most important part of the process and will require patience. The key things you will be doing in this step is removing as much dirt as possible and softening the suede.
1. Use Nylon Bristle Brush/ Hog Bristle Brush to gently brush away any surface layer debris.
2. Use the gradient side of the Dual Sided Eraser to remove any surface layer dirt.
Evenly eraser each panel of the shoe to ensure that you are getting a consistent even cleaning.
3. Use the rubber side of the 4 Way Crepe Brush to soften the suede and remove dirt.
TREATMENT
1. Spray shoe evenly about 6-8 inches away.
2. Allow the solution to sit on the material for 30 seconds. LET JUST SUEDE DO IT'S JOB!
3. In a back and forth motion, use the Nylon Bristle Brush/ Hog Bristle
Brush to remove any
soil left after the pre-treatment.
4. Let your shoe dry after treating to start Post Treatment
POST TREATMENT
The key points in this step is to train the suede/nubuck and revitalize the color.
1. Soften and fluff the nap by using the rubber side of the 4-Way Crepe Brush. Brush in a back and forth motion to create the "butter" effect.
2. Use the rubber side of the dual side eraser to trim any long or frayed suede, or pack down the suede.
3. Using the Nylon Bristle Brush, brush away any remaining debris.
4. Apply Just Suede solution a final time to revive any loss color (6-8 inches away)
**Not all shoes need Post Treatment. Post Treatment is dependent on the conditions of the shoes and materials. Most authentic suedes and nubucks will need post treatment. Faux suedes and nubucks may not need Post Treatment and can just be revitalized with Just Suede. Use your NuLife Eye to make a decision.
Take your time in this stage. This is the most important part of the process and will require patience. The key things you will be doing in this step is removing as much dirt as possible and softening the suede.
1. Use Nylon Bristle Brush/ Hog Bristle Brush to gently brush away any surface layer debris.
2. Use the gradient side of the Dual Sided Eraser to remove any surface layer dirt.
Evenly eraser each panel of the shoe to ensure that you are getting a consistent even cleaning.
3. Use the rubber side of the 4 Way Crepe Brush to soften the suede and remove dirt.
1. Spray shoe evenly about 6-8 inches away.
2. Allow the solution to sit on the material for 30 seconds. LET JUST SUEDE DO IT'S JOB!
3. In a back and forth motion, use the Nylon Bristle Brush/ Hog Bristle
Brush to remove any
soil left after the pre-treatment.
4. Let your shoe dry after treating to start Post Treatment
The key points in this step is to train the suede/nubuck and revitalize the color.
1. Soften and fluff the nap by using the rubber side of the 4-Way Crepe Brush. Brush in a back and forth motion to create the "butter" effect.
2. Use the rubber side of the dual side eraser to trim any long or frayed suede, or pack down the suede.
3. Using the Nylon Bristle Brush, brush away any remaining debris.
4. Apply Just Suede solution a final time to revive any loss color (6-8 inches away)
**Not all shoes need Post Treatment. Post Treatment is dependent on the conditions of the shoes and materials. Most authentic suedes and nubucks will need post treatment. Faux suedes and nubucks may not need Post Treatment and can just be revitalized with Just Suede. Use your NuLife Eye to make a decision.


O Sponge
Use precision cleaning by spraying the O Sponge and cleaning this authentic leather. Authentic leathers have the tendency to bleed, so this sponge is ideal for cleaning without excess water dripping into other areas.
Dual Side Eraser
Use the gradient side of the Dual Side Eraser to remove surface layer dirt or residue.
4 Way Crepe Brush
The rubber sides of the 4 way crepe brush will remove dirt while retraining the nap of the suede or nubuck. Use in a back and forth motion to bring back that "suede action".
Nu Sole Brush
Use the Nu Sole Brush on textured midsoles to maximize stubborn dirt in tight grooves. This super stiff brush will dislodge dirt in midsole stitching.




Just Suede Kit
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Want to learn how to clean suede? - This shoe cleaning kit comes with 1 solution and 5 tools. Properly maintain and restore suede shoes with this premium suede cleaning kit. This package includes everything you need to efficiently clean your suede or nubuck: 1 8oz Just Suede, Hog Bristle Brush, Nylon Brush, 4-Way Crepe Brush, Dual Side Suede Eraser, Black Microfiber Towel
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Cleans, conditions and revitalizes color - Our proprietary suede cleaner works to clean, condition and revitalize the color of suede and nubuck. Avoid damaging delicate materials
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No Water Needed! - This is not a concentrated solution. This shoe cleaner does not require you to mix with water. The harshness of tap water can potential damage the materials, causing the texture to change or become stiff. Use Just Suede with peace of mind knowing that our solution is safe for your most delicate materials
Pickup available at The Lab
Usually ready in 4 hours

Just Suede Kit
The Lab
4505 West Hacienda Avenue
H
Las Vegas NV 89118
United States


Nu Eraser Sponge
Remove aged yellowing on smooth textures with the flat side of the Nu Eraser Sponge
Nu Nylon Scrub
The Nu Nylon Scrub is most effective on mesh like materials or materials that are woven
Nu Eraser Sponge
Smooth surface = Nu Eraser Sponge
Maximize your cleaning using the flat side of the Nu Eraser Sponge.
O Sponge
This woven material is delicate due to its age. Use the O Sponge to get a close cleaning without the risk of chipping aged paint.
Nu Eraser Sponge
Smooth Surfaces = Nu Eraser Sponge
Use flat surface of Nu Eraser Sponge for maximum cleaning







Nu Antidote - 10oz
- Shoe Cleaner and Oxidation Reversal: The Nu Antidote is perfect for your white leather, mesh, flyknit, rubbers, and canvas shoes. Engineered and manufactured by sneakers care experts, our shoe care formula removes the most stubborn dirt on materials while removing yellowing with the help of any UV light.
- Advanced Technology: Our shoe cleaner is toxin-free and will remove dirt, grass, stains and grime from your sneakers after every use. The cleaning properties of the this fabric shoe cleaner leaves zero residues and a non-greasy like new finish.
- Easy to Use: Just spray the Nu Antidote directly on to rubber, canvas, fabric and leather parts of your sneaker; Leave solution for 15 seconds or more (so that the solution can loosen the dirt bonds). Use a shoe cleaning sponge or shoe brush and gently use back and forth motions to remove stains caused by dirt, grass and unsightly marks. To restore your sneaker shoe's look, rinse and pat dry then place in UV lights or the sun.
- Use on Variety of Materials - The sneaker canvas cleaner is also ideal as a universal cleaner for shoes such as white sneakers, outdoor shoes, sports shoes, trainers, women's pumps, women's sandals, hiking shoes, work shoes, men's sneakers or children's shoes.
Pickup available at The Lab
Usually ready in 4 hours

Nu Antidote - 10oz
The Lab
4505 West Hacienda Avenue
H
Las Vegas NV 89118
United States