IN THE LAB WITH NULIFE KICKS
Bringing Dead Kicks Back To Life
NuLife Kicks began as a divine alignment of passion and purpose that landed in the hands of one man who loved sneakers and studied chemistry. His knowledge and curiosity led him to restore his personal pairs. What started as a personal experiment, quickly turned into a movement—powered by community, creativity, and care.
Today, NuLife Kicks is a growing small business sharing the art of sneaker restoration through science-driven products and proven methods, giving everyone the tools to clean, restore, and protect their kicks like a pro.
15
YEARS OF EXPERIENCE
100+
PROFESSIONALS TRAINED
10,000+
SHOES RESTORED
55,223+
SHOES AVOIDED LANDFILL
513+
BUSINESSES SERVED
From the Garage
NuLife Kicks started in my garage back in 2012, when restoring shoes was just a passion project that quickly turned into a business. A close friend saw the potential and encouraged me to take a leap of faith into a retail space—and that’s when the real journey began. We quickly outgrew that first shop, and from there, NuLife Kicks took off, evolving from a one-man hustle into a growing brand fueled by community, craftsmanship, and my genuine love for clean kicks.
To the Lab
Leveraging my deep understanding of chemical compounds and materials, we set out to solve the problems that shoe care products don’t address—giving sneaker enthusiasts the ability to achieve professional-level results right at home. After recognizing the flaws in traditional cleaners, we developed science-backed solutions that directly tackled common issues like yellowing soles and faded suede, delivering exceptional care and unbeatable results with every use.
TO Building Businesses
Whether you're a restorer, collector, or reseller, NuLife Kicks is here to elevate your sneaker game. During the Covid-19 pandemic, many in the sneaker community turned to us for new opportunities—and found more than just products. With NuShoe Elements and our expert-led training, you’ll gain the tools, techniques, and knowledge to clean, restore, and preserve sneakers like a pro. Our solutions are designed to help you protect your investments, grow your business, and deliver top-tier results with confidence.
Clean your kicks the NU way
Innovation is at the core of everything we do—and our groundbreaking use of UV light technology is a perfect example. This powerful fusion of science and technique allows us to tackle deep stains, yellowing, and oxidation more effectively than traditional methods. Our UV-powered solutions are designed to give both pros and beginners the tools to restore their sneakers to like-new condition—safely, efficiently, and with professional-level results every time.
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