NuLife Kicks

is a minority black-owned shoe care manufacturer in Las Vegas, founded by Akeem Anifowoshe Jr. He attended SUU as an aspiring dentist, studying chemistry and biology. Our company started in 2012 in sneaker restorations and customs and later launched our NuShoe Elements product line in 2018. We've gratefully expanded all throughout the US and in 40+ countries world wide. NuShoe Elements are the Evolution of Sneaker Care.

Why we do what we do

Our brand aims to power individuals with confidence in their skills, abilities, and knowledge.

The sneaker care industry has grown over the last few years, but the education has remained the same. We're focused on empowering the industry to develop and grow their businesses with furthering education, skills, and products to grow and sustain their businesses.

Unity in the Sneaker Community

powering the industry with unaffiliated, products, and sfs

Powering Businesses

Talk about possible opportunity

The Shoedio

Talk about the lab w Nulifekicks kicks

NuShoe Elements

The Launch


the first brick & mortar

Nulife Kicks X Urban Necessities

Use this text to share information about your brand with your customers. Describe a product, share announcements, or welcome customers to your store.

The Birth

college, nfl, appendix, first shoe

Contact Us

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