
NuLife Kicks
Welcome to the world of NuLife Kicks, a pioneering minority black-owned shoe care manufacturer based in the vibrant city of Las Vegas. Founded by the visionary Akeem Anifowoshe Jr., whose journey from aspiring dentist to chemistry and biology scholar paved the way for the inception of NuLife Kicks in 2012. What began as a passion for sneaker restorations and customs has blossomed into a global phenomenon, with NuLife Kicks proudly introducing the NuShoe Elements product line in 2018. Join us as we dive into the remarkable evolution of sneaker care and explore how NuShoe Elements is revolutionizing the way you care for your beloved sneakers.
Why we do what we do
Empowerment
In the dynamic world of sneaker care, where style meets functionality, NuLife Kicks stands as a guiding light, fostering a culture of confidence, expertise, and growth.
Founded by Akeem Anifowoshe Jr., a visionary driven by a passion for chemistry and sneakers, NuLife Kicks is not just a brand—it's a movement.
Join us as we delve into a new era of sneaker care education, where empowerment, skills development, and sustainable growth take center stage.
Passion
Step into a world where footwear is more than just a necessity—it's a canvas for self-expression, a language that connects souls, and a testament to limitless possibilities.
NuLife Kicks, a trailblazing force in the sneaker care industry, understands that sneakers are not just shoes; they are a medium through which identities are woven and connections are forged. We're on a journey that celebrates the art of expression, the importance of that all-important first impression, and the unwavering commitment to keeping your kicks fresh.
Love
Nulife Kicks stands as a beacon of care, compassion, and empowerment. Beyond the glossy exteriors of sneakers lies a deeper story—a story of how NuLife Kicks' innovative products and unwavering commitment to spreading love have transformed lives, uplifted communities, and created opportunities when they were needed the most. Join us as we uncover the remarkable journey of how shoe care became a vehicle for empowerment, resilience, and a testament to the indomitable human spirit.
Connecting Souls
Appearances often hold sway in today's era, NuLife Kicks unveils a transformative saga infused with philanthropy, hope, and empowerment. Beyond the sleek veneer of sneakers lies a story that embodies resilience, empathy, and an unyielding commitment to uplift those in need. Embark on a journey with us as we explore the heartwarming narrative of Soles For Souls and NuLife Kicks—a journey intrinsically tied to philanthropic values and dedicated to instilling confidence, mentorship, and entrepreneurial skills in the youth, ultimately shaping destinies one step at a time.
In the dynamic world of sneaker care, where style meets functionality, NuLife Kicks stands as a guiding light, fostering a culture of confidence, expertise, and growth.
Founded by Akeem Anifowoshe Jr., a visionary driven by a passion for chemistry and sneakers, NuLife Kicks is not just a brand—it's a movement.
Join us as we delve into a new era of sneaker care education, where empowerment, skills development, and sustainable growth take center stage.
Step into a world where footwear is more than just a necessity—it's a canvas for self-expression, a language that connects souls, and a testament to limitless possibilities.
NuLife Kicks, a trailblazing force in the sneaker care industry, understands that sneakers are not just shoes; they are a medium through which identities are woven and connections are forged. We're on a journey that celebrates the art of expression, the importance of that all-important first impression, and the unwavering commitment to keeping your kicks fresh.
Nulife Kicks stands as a beacon of care, compassion, and empowerment. Beyond the glossy exteriors of sneakers lies a deeper story—a story of how NuLife Kicks' innovative products and unwavering commitment to spreading love have transformed lives, uplifted communities, and created opportunities when they were needed the most. Join us as we uncover the remarkable journey of how shoe care became a vehicle for empowerment, resilience, and a testament to the indomitable human spirit.
Appearances often hold sway in today's era, NuLife Kicks unveils a transformative saga infused with philanthropy, hope, and empowerment. Beyond the sleek veneer of sneakers lies a story that embodies resilience, empathy, and an unyielding commitment to uplift those in need. Embark on a journey with us as we explore the heartwarming narrative of Soles For Souls and NuLife Kicks—a journey intrinsically tied to philanthropic values and dedicated to instilling confidence, mentorship, and entrepreneurial skills in the youth, ultimately shaping destinies one step at a time.