From the Lab
I've always been a sneaker enthusiast since I was young. Growing up with limited resources, I had to keep my shoes clean and in good condition throughout the school years.
I studied chemistry and biology at SUU, aspiring to be a dentist. This gave me the foundation to conceptualize shoe restorations and engineer my own products.
I started restoring sneakers in 2012 after posting a before and after picture of my favorite shoe. Social media blew my business up over night.
Into Commerce
Nothing on the market gave me the factory like results I was looking for, so I had to create my own. After restoring thousands of shoes over the years, I knew the market needed what we use in our lab.
I created cleaners that solved real problems, like aged yellowing and fading suede. The one-size-fits all shoe cleaning is outdated. Removing yellowing is a chemical process, and other products contain harsh chemicals for you and your kicks.
This is the Evolution of Sneaker Care. It's time to Evolve the Way You Maintain Your Kicks.
Akeem Anifowoshe Jr
CEO & Founder
15
YEARS OF EXPERIENCE
100+
PROFESSIONALS TRAINED
10,000+
SHOES RESTORED
55,223+
SHOES AVOIDED LANDFILL
513+
BUSINESSES SERVED
From the Garage
We started in restoring shoes in my garage in 2012. A friend at the time encourage me to get into a retail store, and my business adventure began. We quickly outgrew that shop, and were off to the races.
To the Lab
With our background in chemistry, finding the right compounds was natural. We targeted problems that other shoe cleaning products had, and solved them with our own solutions.
TO Building Businesses
During Covid-19, many people searched for an alternate means of income and found us. We've trained many business how to power their business with NuShoe Elements.
Clean your kicks the NU way
Don't be afraid to clean your shoes. Our products are chemically engineered to clean, restore, and protect your investments. We've created NU solutions, NU tools, and NU methods for you to safely and efficiently keep your shoes in pristine condition.
Evolve the way you Maintain your kicks