Hi! I'm Akeem, owner and founder of NuLife Kicks. I've always been a sneaker collector growing up and was known for keeping my kicks fresh. I studied chemistry and biology in college which has laid the foundation to all of the NuShoe Element products. NuLife Kicks started out in 2012 as a sneaker restoration company. No cleaner on the market would yield the high powered results I was looking for, so I created my own. Our solutions are composed of raw elements engineered to yield specific results. We manufacture 100% of our solutions in house at our Lab. The NuShoe Elements were created by sneaker care professionals for sneaker enthusiasts.